Built Around You
Your training starts with a proven framework, then exercise selection and progression are adjusted around your starting point, equipment, and needs.
ONLINE COACHING FOR MEN 40+
Get Strong Again.
Feel Younger Again.
Rebuild strength, improve your body composition, and finally stay consistent with personalized training, practical nutrition, progress tracking, and direct coaching from me.
THIS ISN'T ANOTHER WORKOUT PLAN
You don't need more random exercises. You need a plan that keeps moving forward.
Strong Again is built for men over 40 who want clear structure, measurable progression, and a coach paying attention to what is actually happening, not another program you are left to figure out on your own.
✓
You used to be stronger.You want to rebuild without beating up your body.
✓
You want to lose body fat.Without extreme diets or living on cardio.
✓
You keep starting over.You need structure that still works when life gets busy.
✓
You want to know you're progressing.Not guess whether your workouts are working.
SEE EXACTLY HOW IT WORKS
What does having me as your coach actually look like?
In this walkthrough, I'll show you the actual coaching experience, from your workouts and progression to nutrition, feedback, communication, and the adjustments I make along the way.
EXPERIENCE STRONG AGAIN FIRST
Start with a 14-Day Coaching Trial for $99.
Experience Strong Again for 14 days before deciding whether you want to continue with an additional 12 weeks of coaching.
YOUR TRAINING
Three main workouts. Clear progression. No guesswork.
Your main strength workouts use the Strong Again framework with exercise variations appropriate for your ability, equipment, and goals. You can see what you did previously, track your effort, and build strength one quality rep at a time.
Progress You Can See
Your previous performance stays visible so you can see when reps, load, control, or capacity are improving.
Coaching Built In
Short exercise demos, RPE guidance, progression rules, and key coaching points help you train with confidence.
Optional Add-Ons
Cardio + Conditioning, Core, and Upper Body sessions can be layered in when they support your goals and recovery.
KNOW EXACTLY WHAT TO DO.
Exercise demos, coaching instructions, sets, reps and effort targets give you clear direction every workout.
SEE YOUR PROGRESS.
Your previous performance stays visible so you know exactly what you're working to improve.
ACTIVE COACHING
I don't just hand you workouts and disappear.
I review the information that matters, including your training, nutrition, activity, weight and measurements. Then I give you clear direction and make adjustments when the data says something needs to change.
I Review Your Training
I look for progression, effort, consistency, plateaus, technique issues, and anything in your workout notes that needs attention.
I Watch the Bigger Picture
Nutrition adherence, steps, conditioning, bodyweight and waist trends help determine what we keep the same and what we adjust.
You Get Direct Feedback
Most coaching happens through clear personal messages inside the app, with video feedback when it is genuinely useful.
We Meet Every 4 Weeks
We'll meet face-to-face by video to review your progress, answer questions, and set the direction for the next block.
I REVIEW YOUR PROGRESS.
I can see how your performance is changing over time so I can identify progress, plateaus, and where adjustments may be needed.
YOU'RE NOT DOING THIS ALONE.
We stay connected inside the app so I can answer questions, give feedback, and help you make better decisions as you go.
STRUCTURE & CONSISTENCY
“I need structure. I’m not the kind to just be able to do stuff on my own. You tell yourself you’re going to do it, but you don’t. So this is giving me good structure and good impetus to get this stuff done.”
INSIDE THE APP
Everything you need in one place.
Your workouts, exercise demonstrations, previous performance, progress, nutrition, habits, education, and direct messages with me all live in one place.
The goal is simple: you always know what to do next, while I can see the information I need to coach you.
PRACTICAL NUTRITION
Nutrition you can actually stick to.
You'll get clear calorie and protein targets, simple meal ideas, and practical guidance based on your progress. We track enough to create awareness and make good decisions without making food take over your life.
And when progress stalls, we don't guess. We look at your nutrition, activity, weight and waist trends together and make the smallest useful adjustment.
High-Protein Taco Bowl
Greek Yogurt Protein Bowl
SIMPLE MEALS THAT FIT THE PLAN.
You'll have practical high-protein meal options inside the app to make hitting your nutrition targets easier.
REAL CLIENT EXPERIENCE
Don't just take my word for it.
Hear directly from men going through Strong Again.
REAL PROGRESS
“I feel better, stronger... and I hardly have any trouble with my knees anymore.”
ACCOUNTABILITY
“Knowing that Jon is looking at all this stuff… that’s a motivator to me.”
COACHING FOR MEN 40+
“Your approach makes a lot of sense for someone my age, and your advice has been really thoughtful.”
PERSONAL COACHING
“I’ve been surprised that you’ve been able to be as connected to this as you have been.”
YOUR COACH
Hi, I'm Jon.
I'm 45, a CanFitPro Certified Personal Trainer, and I've spent more than 25 years training, learning, and refining what helps men over 40 rebuild strength, improve body composition, and stay consistent.
Strong Again combines that experience with a simple principle: focus on the fundamentals, measure what matters, and make adjustments based on what your body is actually doing.
110 LB DUMBBELLS ROMANIAN DEADLIFT × 7
EXPERIENCE STRONG AGAIN FIRST
Start with a 14-Day Coaching Trial.
Experience 14 days of real Strong Again coaching before deciding whether you want to continue.
14-DAY STRONG AGAIN COACHING TRIAL
$99 USD
Payment is only requested after your application is accepted.
- Personalized training setup
- Nutrition guidance
- Private 20–30 minute kickoff meeting with me
- Direct access to me inside the coaching app
- Weekly personal video feedback and ongoing coaching
AFTER YOUR TRIAL
Continue for 12 additional weeks — $1,200 USD
No automatic enrollment. You decide after experiencing the trial.
Short 2–3 minute application.
DIRECT COACH ACCESS
“It’s almost like you’re right there, even though you’re not right there.”
QUESTIONS
FAQ
Your three main strength workouts are the foundation. Most clients can also add 1–3 optional sessions from Cardio + Conditioning, Core, or Upper Body depending on goals and recovery.
Most main strength workouts take about 40–60 minutes, depending on your equipment and pace.
Your program can be built around a home setup, condo gym, or commercial gym. Your workouts are personalized to the equipment you actually have.
No. But if losing body fat is one of your goals, your nutrition will need to support it. We'll establish appropriate calorie and protein targets, track your progress, and make adjustments when needed. The goal is to get results while still eating in a way you can realistically maintain.
During your 14-Day Coaching Trial, we'll have a private 20–30 minute kickoff meeting to go over your assessment, your training setup, and anything important as you get started. You'll also have direct access to me through the coaching app, where I'll review your training and progress, answer questions, and provide personal feedback. If you continue for an additional 12 weeks of Strong Again, we'll meet by video every four weeks to review your progress and plan what's next.
There is no automatic enrollment or charge. If you'd like to continue working with me after the trial, Strong Again is $1,200 USD for an additional 12 weeks of coaching.
Your trial begins once you've completed your assessment, I've reviewed it, and your initial coaching setup is ready inside the app. The time spent completing your assessment and waiting for setup does not reduce your 14 days of coaching.
Stop starting over.
Get strong again.
Experience the coaching for 14 days before deciding whether you want to continue.