Online + Toronto In-Person Coaching
Strength Coaching for Adults 40+
Build strength, lose body fat, and stay consistent with simple training, sustainable nutrition, and real structure.
20+ years in strength training
50K+ reached through content · @jon.atlas.fitness
50K+ reached through content · @jon.atlas.fitness
Online coaching available anywhere. Private in-person coaching available in Toronto.
1
Structured strength training built around full-body progress, not random workouts.
2
Simple nutrition guidance focused on protein, consistency, and meals that actually keep you full.
3
Accountability and progression so you know what to do, when to do it, and how to keep improving.
The Goal
Become Stronger, Leaner, and More Consistent After 40
StrengthBuild muscle and confidence
NutritionHigh-protein, realistic meals
ConsistencyA plan you can actually follow
Choose Your Path
Online Coaching or Private Toronto Coaching
Online Strength Coaching
For adults 40+ who want structure, accountability, and a clear plan without needing in-person sessions.
$249 USD / month
- 2–3 strength workouts per week built around your schedule, goals, and available equipment
- Monthly program updates with minor adjustments during the month as needed
- My coaching app with your workouts, tracking, exercise guidance, and form support from me
- Simple nutrition structure focused on protein, calories, meals, and consistency
- Weekly video coaching check-in with me to review progress, answer questions, and make adjustments as needed
- Messaging support for questions, feedback, and adjustments between check-ins.
Toronto In-Person Coaching
Private strength coaching in your condo gym or home setup, with structure and support between sessions.
$99 CAD intro session
- Private 60-minute intro session based on your current level and goals
- Full-body strength session with technique and form feedback
- Clear next step for training frequency, nutrition, and structure
- Ongoing coaching packages available after the intro session if it feels like a good fit
What Coaching Includes
A Complete Strength + Nutrition System
- ✓Full-body strength training built around getting stronger consistently
- ✓2–3 weekly workouts designed to fit real life instead of taking over your schedule
- ✓Simple nutrition targets for fat loss, muscle, energy, and consistency
- ✓High-protein meal ideas that fit real life instead of extreme dieting
- ✓My coaching app with your workouts, tracking, exercise guidance, and progress check-ins
- ✓Adjustments based on progress, schedule, equipment, and recovery
- ✓Weekly accountability so you stop guessing and start following through
- ✓No random workouts, no extreme cardio requirements, no crash-diet approach
Inside The Coaching App
Your Training Plan, Progress, and Structure — All In One Place
Your workouts, exercise guidance, nutrition structure, and progress tracking are all organized inside my coaching app — combined with weekly personal coaching check-ins and ongoing support from me to keep you accountable and moving forward.
This is for you if...
- ✓You’re over 40 and want to rebuild strength without destroying yourself
- ✓You’ve been inconsistent and need a clear structure to follow
- ✓You want to lose body fat without extreme dieting or endless cardio
- ✓You can commit to 2–3 hours per week to build real momentum
- ✓You want coaching that helps you know what to do and stay accountable
Client Outcomes
What Clients Typically Experience
- Stronger + more consistent
“Everything has a purpose. I feel stronger, more mobile, and far less beat up than I used to after training.”
Lisa R. (47) - Lost body fat
“Jon helped me clean things up without making the process overwhelming. I’m stronger, lighter, and much more confident than I was.”
Steve M. (58) - Safe training after 70
“Jon helped me build strength, improve balance, and feel much more capable in everyday life.”
Michael K. (72)
Meet Your Coach
Jon Atlas
I’m Jon, 44, and I help adults 40+ build strength, lose body fat, and become more consistent with training and nutrition.
My approach is simple: fewer random workouts, more structure, smarter progression, and nutrition you can actually stick to.
I coach online and work privately with in-person clients in Toronto.
The goal is not to train harder forever. The goal is to build a system you can repeat.
FAQ
Both. Online coaching is available anywhere. Private in-person coaching is available for Toronto clients in a condo gym or home setup.
Most clients should expect 2–3 strength workouts per week. The goal is not to live in the gym. The goal is to follow a clear plan consistently and build momentum over time.
No. Most people I work with are trying to get back into shape, rebuild strength, and feel better again. Everything is adjusted to your current level.
Yes. Nutrition guidance focuses on protein, calories, meal structure, high-satiety foods, and simple habits that make fat loss more sustainable.
No. The focus is efficient strength training, smart progression, and consistency. Most people do better with a plan they can repeat than with extreme workouts they cannot sustain.
Send me a DM on Instagram with “COACHING,” or email
info@jonatlascoaching.com.
I’ll ask a few quick questions about your goals, schedule, equipment, and whether
online or in-person coaching is the best fit for you.